Our Camp Iconic Directors

Alisa Zitofsky, Administrative Camp Director



Alisa has over 35 years of teaching experience with school age children, as well as being part of the Wee Friends family for over 35 years. She has worked in and directed camp for the last 30 years. She has been responsible for programming, scheduling, creative events, themed weeks, and all of the fabulous events that make camp so exciting. Themed weeks have included fantasy trips to far-away places for jungle safaris, wild rodeos, underwater adventures, winter wonderlands, carnivals, circuses, and much more.


As Administrative Director Alisa shares her expertise to work with all programs, campers, parents, and staff. She ensures that Camp Iconic is a safe and happy place to be, where children will be encouraged to excel at whatever they enjoy most. She absolutely loves being part of Camp Iconic!


Alisa is the proud grandmother of 9 and 13 year old girls and nursery school age twins who have attended Wee Friends & Camp Iconic for many summers. She loves doing all kinds of arts & crafts and outdoor activities with her grandchildren.  She enjoys traveling with her husband, children, and grandchildren. Alisa truly enjoys working with everyone at Camp Iconic!

Sara Ardila, Assistant Director


Sara is our Assistant Camp Director




Jason is certified in Physical Education and has been teaching Physical Education within the New York City Board of Education for the over 14 years. He has taught children in the Elementary and Secondary Levels. Not only does he teach children sports, but also teaches children about respect, cooperation and how to be a better person. Jason was the Head Counselor at a sleep away camp in upstate New York for 13 years before returning to day camps last summer. Working with children non-stop has given Jason the experience and the tools needed to lead the counselors and campers at Camp Iconic.


Organizing and programming daily activities is something that Jason has organized in his past experience. Leading and motivating campers and counselors to be the very best that they can be is on top of the list of many things that he brings with him. Being responsible when needed, as well as the heart and soul of a child, Jason will be that fun, silly and outgoing leader that every camp should have.


Jason has dedicated his summers in the past to create the most fun, exciting, enjoyable, pleasurable and safe experience for all the children around him. He brings enthusiasm and passion to Camp Iconic this summer and for the summers to come. His expertise in sports will allow Camp Iconic to further evolve into higher levels within their sport programs.


Jason has many interests outside of work, most of these interests include the outdoors. He enjoys snowboarding, mountain biking, hiking, camping and traveling just to name a few.


Jason and his wife Laura are raising their 4 year old son Jake. They enjoy traveling and the outdoors together always enjoying what life has to offer.

Jason Pierce, Athletic Director

Tammy Weinstein, Division Head

Executive Directors:

Rena Kramer 

Barbara Feman




School Directors:

Linda Zryb
Laurie Kass





© 2014 A. Friedman